Impactful cover letter: Tailor your application for success

What is a cover letter?

A cover letter is a written document often submitted along with a resume or job application. It provides additional information on your qualifications, skills, and experience to the employer and serves as an introduction to your application. In addition, the cover letter allows you to tailor your application to the specific company and job you are applying for and to highlight the skills and qualifications that make you an ideal candidate for the role.

A cover letter should be a well-written and professional document that provides a comprehensive overview of your background and experience. It should also demonstrate your enthusiasm for the role and passion for the company and the industry. By showing your interest in the job and explaining how you can contribute to the company, a cover letter can help boost your prospects of being selected for an interview and, ultimately, landing the job.

How to write an impactful Cover letter?

Here, we are listing a few key points to be considered for writing a good cover letter:

1. Start with a personalized introduction: Address the hiring manager by name and mention where you found the job posting. Then, explain why you are excited about the opportunity to work for the company.
2. Highlight your relevant experience and skills: Explain how your knowledge and skills match the requirements listed in the job description. Emphasize your achievements in previous roles and how they demonstrate your ability to perform well in the position.
3. Show your passion for the company and the industry: Explain why you are interested in it and what sets it apart. Discuss how your forces align with the company's mission and values.
4. Address any gaps or weaknesses in your application: If any gaps in your employment history or other aspects of your application that may raise questions, address them positively. Explain what you learned or gained from these experiences.
5. Coustomize your cover letter for each application: Avoid using generic cover letters or copy-pasting sections from other cover letters. Instead, customize each cover letter to the specific role and company.
6. End with a strong closing statement: Thank the hiring manager for considering your application and express your enthusiasm for the opportunity to interview. Provide your contact information and express your willingness to answer any questions they may have.
7. Proofread: Proofread your cover letter carefully to ensure that it is free from errors and typos. 

By following these guidelines, you can write an impactful cover letter that will catch the attention of the hiring body and support you to stand out from other applicants.

Here are two examples of cover letters

Example 1

Dear [Hiring Manager's Name],

I am writing to communicate my interest in the [Position Name] role at [Company Name]. As a highly motivated and skilled professional with [Number of Years] years of experience in [Relevant field], I am confident in my ability to contribute to your team significantly.

In my current role at [Current Company Name], I have honed my skills in [Key Skills/Responsibilities] and have consistently demonstrated my ability to [Key Achievements]. I have also developed strong relationships with clients, colleagues, and cross-functional teams, and I am known for my ability to collaborate effectively and drive results.
I am particularly drawn to [Company Name] for its reputation as a leader in [Industry/Field] and its commitment to [Company Values/Initiatives]. I am excited about this current opportunity to bring my skills and experiences to such a dynamic and innovative organization, and I am eager to support the company's continued success.

In my next role, I am looking for the opportunity to take on new challenges, continue learning and growing and make a positive impact. I believe that the [Position Name] role at [Company Name] offers precisely that, and I am eager to put my skills to work to support the company's goals.

Thank you for considering my application. I am excited about the opportunity to discuss my qualifications further and look forward to the chance to meet with you soon.

Sincerely, [Your Name]

Example 2

Dear [Hiring Committee Member's Name],

I am writing this email/letter to convey my interest in the Ph.D. program in [Field of Study] at [University Name]. As a highly enthusiastic and motivated individual with a passion for [Field of Study], I am confident I can make a meaningful contribution to the program and the academic community.

I have a solid academic background, with [Number of Years] years of experience in [Related Field/Studies]. During my time as a [Undergraduate/Master's] student, I have demonstrated my ability to conduct independent research and to produce high-quality work in [Key Skills/Achievements]. Furthermore, I have had the opportunity to collaborate with other researchers and have developed strong teamwork skills, which I believe will be an asset in a Ph.D. program.

I am particularly interested in the research conducted at [University Name] in [Field of Study]. I am particularly drawn to [Key Research Areas/Interests] and believe I would be an excellent fit for the program. I am eager to bring my skills and experience to your institution and to work with the faculty and students to advance our understanding in this field.
In addition to my academic achievements, I am also highly motivated and driven, with a strong work ethic and a commitment to excellence. Therefore, I am confident that I have the determination and dedication required to succeed in a Ph.D. program and to make a meaningful contribution to the field of [Field of Study].

Thank you for considering my application. I am excited about the opportunity to talk more about my qualifications and would be happy to provide additional information or references if you'd like. I look forward to joining the Ph.D. program at [University Name] and contributing to the academic community.

Sincerely, [Your Name]